Tidal audio
When Superlative Quality becomes its own Metaphor.
We did not restrict our ambition to sound reproduction. Because refinement of taste is rarely restricted to a single sense, we resolved that every aspect of a TIDAL system should live up to the same immaculate benchmark. To put it another way, timeless music is most at home in a multi-sensory environment that reflects its own exquisite qualities of artistry, proportion and creative invention.
And so, we apply the same rules of perfection to the external design of every component – and then further, to the level of finish that they receive in their every detail. Each aspect of a TIDAL system expresses a noble commonality – an aesthetic vision that does not so much combine form and function as transcend them.Â
The result is a whole in which the sophistication of our physical craftsmanship becomes a metaphor for the quality of our audible output.
Until the era of mass manufacturing, an apprenticed artisan was required to produce a ‘master-piece’ which would mark his transition from pupil to master craftsman. Today, sadly, this great tradition has been largely eroded.
But we believe that we have preserved at least a vestige of its values in the uncompromising quality of our systems. One might say that our unsurpassed finish is a visible symbol of the superlative quality of the brand’s performance in its every respect.